Friday, November 30, 2012

Quick Links - Good Reads

Weekly Round Up – Things We Thought Were Interesting

Time is precious and a hot commodity. So, some of our blogs are short and sweet – just quick links to good reads. The topics change week to week. We got this nifty idea from one of our favorite bloggers. So feel free to read, browse and share. Good stuff!

PR/Professional News
Create "an Experience"
The Ultimate Blogging How-To Guide
Content is King

Just Interesting
Time for a Career Change?
A Cure for Paralyzed Dogs? – Could help people, too
Q&A with the Four-Hour Work Week’s Tim Ferriss

Wednesday, November 28, 2012

Small Business Saturday Yields Big Results

So, how many of you celebrated Small Business Saturday? For shoppers, where did you go and what did you see? And for shop owners, what did you offer and what did you do?

This was the third year of what’s increasingly being recognized as a great opportunity for buyers to shop small and shop local – and for small businesses to seize the momentum of a national movement.
Small Business Saturday was launched in 2010 by American Express as a way to encourage shopping at independent locally-owned retailers, falling on the heels of Thanksgiving Day and sandwiched between Black Friday and Cyber Monday.

The reviews generally are positive. Participation is growing both among merchants and buyers. But the most positive reviews come from businesses who proactively positioned themselves – they planned, prepared and promoted their events – and from shoppers who had a memorable “experience.”
USA Today reported that consumers spent $5.5 billion at independent retailers during this year’s Small Business Saturday (up from a projected $3.3 billion). And according to a Consumer Insights Survey, 67% of Americans who know about Small Business Saturday planned to “shop small” this year (nearly doubled from 34% last year). Merchants also reported that sales picked up that day and that this year sparked more participation than last.


As we read reports from around the country, we were impressed with some of the innovative approaches that local businesses took. And for those reporting lackluster results, we noticed there also were a few critical mistakes – in lack of planning, lack of execution and lack of promotion. So, our takeaways for a successful event next year:
 
Plan proactively, starting now. You can’t wait until the week before or the month before to launch a successful Small Business Saturday. You have to come up with the specifics of your promotion in order to execute the plan. Even if it’s as simple as offering a discount – or as elaborate as hosting a special event with fun and festivities. If you let the time get away from you, what could have been a memorable occasion – and profitable event – may prove disappointing and stressful.

Map out the specifics, because preparation is everything. Do you have a theme? Do you have a plan? Do you have the needed personnel? What about potential partners? Ask yourself: What will draw customers to your store and is it enough that they’ll want to return again and again? If customers come to your shop for Small Business Saturday, what will they find? Describe the mood of the place - what will entice them to buy, linger, have fun and spread the word? What will make the day worth your while and have you planned accordingly?
Promote, promote, promote. Even with the best of plans, if no one knows about your event, you’ll be lucky to get the participation to make it a success. Have you taken advantage of opportunities to advertise? If you don’t have the budget, have you seized the opportunity to spread the word with current customers, through social media channels, or in a partnership with other small local businesses? Remember, advertising and word-of-mouth start well before you open doors for that special day.

Caught looking good – One of our favorite local promotional pieces was Baltimore’s 2012 online gift guide featuring items made in and/or specific to Charm City. If more local shops promoted their unique products/events, we think they’d also see great results!
Take a moment now to think about the great opportunity that lies ahead for Small Business Saturday 2013 and throughout the year. Visualize it, plan it, and seize it!  

Did something really wow you this year? Email me at gwen@milestonespr.com. Share it and we may give a shout out!

Tuesday, November 20, 2012

Quick Links - Good Reads

Weekly Round Up – Things We Thought Were Interesting

Time is precious and a hot commodity. So, some of our blogs are short and sweet – just quick links to good reads. The topics change week to week. We got this nifty idea from one of our favorite bloggers. So feel free to read, browse and share. Good stuff!
PR/Professional News
5 PR Tips from James Bond
10 Steps to Great Content
Do You Know Your Perfect Customer?
Why Like, Comment, Share? – How to really connect & really get results

Just Interesting
Steven Spielberg Speaks in Gettysburg
Maryland, Rutgers to Move to Big Ten?
Taking it Easy? - Just 3% of Americans meet minimum physical activity recommendations

Caught Looking Good
Mom in Near Fatal Accident Running Again  – and loving it. Read this & be inspired!
PR News Director Donates Hair 5th Time
PA Hospital Sees 44% Reduction in Re-admissions  

Friday, November 9, 2012

Quick Links - Good Reads

Weekly Round Up – Things We Thought Were Interesting
Time is precious and a hot commodity. So, some of our blogs will be very short and sweet – quick links to things we found interesting that we thought you might, too. The topics change week to week. We got this nifty idea from one of our favorite bloggers. So feel free to read, browse and share. Good stuff!

PR/Professional News
20 Common Social Media Myths
21 Blogging Tips

Just Interesting/Informative
Stuck? Great read on gaining new perspective – and finding a solution
50-Plus Runners - Fastest-Growing Marathon Set
Try, And Try Again – 50 Famously Successful People Who Failed at First
Warning Signs of an Abusive Relationship

Caught Looking Good
PR Lessons from a Young Pop Star

Thursday, November 8, 2012

In a Second, Things Can Change

A Tribute to My Dad

Today would have been my father's 73rd birthday. But nine months ago yesterday, a massive heart attack took him away much too suddenly and very unexpectedly. None of us were prepared then or now for the loss or void that followed so swiftly, so deeply and so heart wrenchingly. There's an ache that never quite disappears but the memories become so vivid and so powerful so immediately.

Thankfully, I’d had a long, casual conversation with my father just days before he departed. And today, that gives me much comfort, though it doesn’t take away any of the pain. We spoke of many things, neither of us aware then that this would be our last conversation or that those would be our final words. One moment, though, we were saying our sweet goodbyes and then just 3 days later, I’d see him no more.

For my mother, it was even more startling. She and my father had run errands, were out and about town, and all seemed well. He’d made a purchase and they’d enjoyed lunch. They were seen by many friends and acquaintances who expressed their own shock at having seen him just hours before – looking good and feeling fine. I heard those words over and over as many stopped by to share their own memories. And, their words gave us many cherished thoughts to cling to in the days and years ahead.

The lesson learned for me, the moment I got that dreaded call, was how quickly things can change.

In tribute to my Dad, I wanted to take a moment to share the things I’ll remember most, miss the most and the life-long lessons that he instilled.
They weren’t necessarily expressed as such before, though I hope he knew how much he was cherished, how much of a difference he made and how special he was.
What I’ll Remember Most 
·       My father was a farmer in Virginia. He loved the great outdoors, the freedom of his independent profession and was the hardest working man I know
·       He knew no strangers and was known for his distinctive wave and a ready smile
·       He was passionate about many things and wasn’t afraid to share his views
·       He made many midnight runs to pick me up as a teen, where we’d often find him asleep as he waited for our return
·       How giving he was to so many and how quietly. If you weren’t the recipient, you never would have known
·       That occasional look that preceded the occasional temper
·       The ever present hat, white pocket Ts, plaid flannel shirts, jeans, boots and overalls
What I’ll Miss the Most
·         Puppy dog eyes and a smile that lit up the room
·         The biggest, strongest hands I know
·         The scent of the earth - dusty roads and fields, gas and oil, tobacco and dirt
·         A quiet unassuming nature but a boisterous laugh 
·         Meandering drives where he was unrushed, looking left and right, taking in all around him
·         Long lingering conversations that sometimes got him sidetracked J
The Life-long Lessons that he Instilled
·         Love what you do and do what you love
·         Pursue your passion - hence the name of my blog
·         Live with honor and integrity
·         Actions speak louder than words
·         It’s the little things that matter most

In life, my Dad taught me first and foremost a love of honesty and respect, of morals and values  evidenced by how we live more than by what we say. As a writer, I’ve learned from Dad the power and impact of words – both spoken and unspoken - and that we communicate in all that we do. He also taught me that the influence others have on us and us on them can be profound - even when we don't know it at the time. 

I’m honored to be my Daddy’s girl and I treasure everything he gave, provided and instilled.